There are a whole host of reasons.
Let’s list them. They ate in order that I find appealing.
- transparency….I find this extremely important for investors as well as advisors…not only do you have full portfolio disclosure every month but also these are verified data as there are multiple oversights that happen within and without the fund houses. Transparency also extends to the prices at which we buy/sell, because we can easily check out the transaction day NAV and verify for ourselves.
- ease of operations. Today there are multiple ways by which we can transact upon funds – by ourselves, through advisors, through banks, through portals. We can check our investment status, similarly through multiple avenues.